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01 December 2007 @ 11:45 am
[DISCUSSION] The Marketing of Male Homosexuality in Asia  
Mods, I hope this is ok. If it isn't, please delete it and I apologize. I figured it would be fine since much of my paper has to do with Kangteuk and other such couplings.

Wondering what's up with the subject of this entry? Well, for my final research paper in my Anthropology of Gender, Sexuality, and the Body, I decided to tackle a subject I've always been curious about: the marketing of male homosexuality in Asia and the women who love it. Ever since I got into fandom (anime, live action, music, etc.), I've noticed a ridiculous amount of fans are into the yaoi/shounen-ai thing. And I've wondered what it is about that particular subgenre that makes it so popular that Asia (Japan and Korea especially) will market so much of their entertainment towards that fanbase. So for part of the research, I have a few questions that I would like as many people as possible to answer, whether or not they like this particular subgenre; the fact that I'm not into yaoi yet know so much about it can actually be more telling than 10 seasoned yaoi fans raving about it. 

I've already done a smaller paper on this earlier in the class; it was a 10-page paper based around two interviews and the analyzing of two media examples pertaining to my subject. My professor loved the paper and seemed very interested, so I want to tackle it on a larger scope. This final paper is at least 15 pages and has to draw on at least 5 individual interviews, 5 observations, and 5 scholarly articles. I have almost all of that, but supplementary information would be a HUGE help. Also, if you'd like to see the sample methods paper I had done on this subject, here it is, along with a 3 page glossary of terms: methods assignment Glossary


The glossary had to be included, because throughout the interviews there were many fandom terms used that a regular person would never understand. Now I know why people who aren’t into this kind of thing always look at me and my friends all crazy; we might as well actually be speaking Japanese or Korean for all the crazy terminology that we use.

Questions are at my journal, please leave comments there as well 

x-posted everywhere, I'm so sorry
jangmi on December 2nd, 2007 06:43 am (UTC)
white_tsubasa on December 25th, 2007 09:32 am (UTC)
It's simply called "FANSERVICE" in the entertainment bussiness.rofl. Basically, whether it's geniune love or what not, it's nothing to get weirded out over and it's normal XD.

...How squee is it to see our fave' stars acting that way huh! I LOVE SUNGMIN with DONGHAE...(hope to see more of that *drools*)

ETA: Homo or not, fans don't mind seeing abit of love between people regardless male or female you know.

In Japan, unlike in the west, males have no reason to keep up the macho-ness and competitives (proving how tough or masculine and so) between other males and instead get on with each like a female and her female best friend would. (Am I making sense?!?)
...I was watching this docomentary on culture and they said something like that.
invisibelle on January 4th, 2008 05:37 am (UTC)
It's not that surprising that your professor likes it; from a cultural-anthropological standpoint it's completely fascinating. I've been trying for a while to describe it to people outside the fandom (like my parents, etc) as being so interesting and different. I'm not personally into yaoi etc. but the fact that these bands are playing to that perspective is a huge part of what makes it interesting to me. (xposting this comment to the post you linked to.)
love_cassiopeia on February 1st, 2008 04:02 am (UTC)
That's a very interesting subject to do a paper on. It is a very interesting paper indeed. I liked it.

For one, I think it IS for fanservice. But, sometimes, I feel myself cheering the couple on, not realizing that they're probably doing it for fan service.

There's millions of fanfictions also, that revolve around this. I find myself reading and writing them... it seems like an obsession now!
(Anonymous) on February 4th, 2008 01:57 am (UTC)
As well as fanservice being one of the reasons as mentioned before, it's not that uncommon to be touchy with the same sex in Korea as well as other parts of Asia. For example, holding hands, hugs, etc. Where I live, there are alot of people who just came from Korea, ("fobs") and if you observe them, the majority of the boys hold hands, touch each other alot, etc, and it's not just once or twice I've seen looks of disgust from Americans and rumors of being "gay" arise. Many asians just have a lot of skinship.
mochafreeze on February 4th, 2008 01:58 am (UTC)
That was me x3
Sorry, I didn't realize I wasn't logged in :)
cynicalxcharm on February 4th, 2008 09:41 pm (UTC)
That is interesting! I've never really been into that sort of thing. The whole guy-guy idea doesn't really turn me on. But it's cute, I think.

Plus, if we love a specific guy in a band, it's much easier to accept that they may be with another gorgeous/talented guy, than it is to see them with another woman, lol. We girls can't compare ourselves with the guys they are paired with, but it'd be kind of depressing if I saw Ryeowook with some perfect, plastic celebrity rather than, say, Yesung or Sungmin (haha). A blow to the self-esteem, you know?

But, that's just me^^
acidic_lipstick on March 21st, 2008 05:35 pm (UTC)
oh wow. this is really interesting!

I'd love to read your report when you're finished~
jia_zhang on September 30th, 2008 06:23 pm (UTC)
Lawlz. Another person doing this thesis.

One of my friends did yaoi/fanservice fandom for one of her cult theses, too.

I'm assuming you're a university student? If you still need research items, I highly suggest you check out your campus library for anything to do with fandoms. There is a lot of interesting information in them. You'd be surprised by the info they provide.

FYI: Did you know, the actual concept of "yaoi" actually has its origin not in Japan, but the States? It started way back in the 60s and 70s with Star Trek, believe it or not. That is when the concept of fandom and "slash" first began. They had a lot of publications of such things in fanzines, and it eventually spread to different domains.

Another aspect of is related to the concept of sexuality in modern media, which is usually geared towards a severely patriarchal population--it is only since about the 1980s that this began to change with the women movements and the gay and lesbian movement. Women began to assert their sexuality more openly within this era. As that the mass media has a tendency to sexualize women, the situation began flipped (especially in Asia as of the late 80s), where women began to sexualize men, leading to the promotion of fanservice, yaoi, BL, et cetera.

The core concept of "fanservice" itself, especially in Asia, primarily comes from J-rock and the visual kei concept that began to develop in around the early 90s. I don't know if you actually can find information on the visual kei movement, but if you are interested in the marketability of fanservice, that is really where it all began.

Now I will stop rambling (sorry everyone!). >_
microlight on October 8th, 2010 11:05 am (UTC)
Ahah, I took a class on fandom and we spent a whole unit discussing slash and why it was so appealing! If you need sources, you might look at this book--that's what we used in class and it was really interesting. There's a whole chapter on slash. Of course, it mostly focuses the Western fandom, but it might be helpful anyway?

(In looking for that book I also stumbled across this crazy book list, but that might not be as helpful to you.)

The academic study of fandom is one of my major, major nerdy turn-ons, so I'm really excited that you're doing this. Good luck!